// Patrick Louis

Time On The Internet

Trapped Within

Time can be measured in all sorts of ways, some more accurate than others, but the perception of its flow varies widely depending on the subjective experience. That’s the distinction between physical and psychological time.
Psychological time is influenced and influences our cognitive systems. It influences how we act and respond to information and events around us, and the information and events around us influence it.

Boredom is one fascinating stimuli or lack thereof. According to researches it makes us feel as if time is passing slowly: minutes can feel like hours, things that happened yesterday feel like they happened a week ago. Boredom digs us deep into the ground, stifling our performance; it is associated with depression, lack of satisfaction, lack of alertness, and other nasty effects. A new study has found that when experiencing boredom we are prone to be more altruistic, empathic, and perhaps more creative. The reason could be that boredom incites daydreaming or incites the hope to escape from this mental state.
Routine resembles boredom but has a time-lapse effect, weeks go by so quickly we may not notice them. Unsurprisingly, emotions are also related to how time feels. For instance, when facing a threat, or in a state of fear, time slows down.

Tying these together, a theory proposes that time perception is tightly linked to how we pay attention — time has been monetized. If we had money for every hour in a day, let’s say $24, then we would spend it with our attention. The parts of the day where we allocate extra money are the ones that are felt slower.
Another way to think about it is to imagine it as a beat. The faster the beat, the slower it feels.


Thus, a lack of stimuli leads to time warps; while over stimuli, by boredom accompanied by inaction, for instance, makes us feel trapped in a time cage.

Time can pass quickly on the internet, news get old fast, and boredom or routine follows. What are the emotional states affecting this awkward time dimension?

It begins with the war for attention and the information overload we are presented with every day.

“There are things you don’t know about that you absolutely need to know about, and please remember this other thing too at the same time”, is what is being shouted at us. It’s easy to fall prey and cave in to the pressure to follow up, the new internet version of keeping up with the Kardashian.
What are worthy news and what are unworthy ones? What are the things that captivate us and make us spend our precious attention coins, consequentially dilating our time on them? There are many actors that have different incentives and would benefit greatly from our attention. They may bore us in a time capsule, making us feel scammed and robbed, may fall into a routine, or may play with our emotions.

The upfront players in the online space are advertisers, they keep the machine running. Marketers know their craft of branding and exposure, spamming us with their names. Their goal is to remind us that they exist, and this is achieved through repetition.
Unfortunately, everything else has started to interact with us in the same fashion. In marketing, popularity is key while with the rest it’s supposed to be about values. Nonetheless, trendism is in vogue: “the belief that an already-trending topic deserves to be promoted”. Repetition is even praised as a strategy to brand one-self over and over again because of the short shelf life of media, so that followers can spend enough time to get an impression. Everything is a product.
Keep in mind that information is defined as anything that is surprising and new, something of value. Things that tell us something we already know are worthless. Repetition has become the norm, so much brain grinding and mashing with the same topics over and over again — An eternity of time passed on the same topics.
It’s even more upsetting that less than 60 percent of the web traffic is human, the rest is fake (automated). This means a lot of the grinding we get refurbished is based on metrics that don’t exist, using algorithms that know us on a superficial level. An algorithm can hardly learn novelty, at least not yet.
Hence, the unoriginality and predictability that is spreading fast is nothing extraordinary.

Not limited to algorithms, that predictability permeates everything.
The web has dwindled in attempts at being daring, original, or standing out. People love novelty and are seeking it yet it seems to fade away remarkably fast. As soon as something new comes out it’s instantly part of the copy-paste culture, part of the memetic. Additionally, we’ve all become trained critics looking for the finest in every little thing. It’s risky to bet on being audacious and easier to bet on tried-and-tested. We’ve turned into the Edmund Burke in the Burke vs Pain debate, or Hem in the “Who moved my cheese” book.

This clearly explains why nostalgia is such a business. It’s better to use the “good-ol’ days” with rosy retrospection as a backup rather than entering the unknown. The internet is too serious to allow things to go haywire — Stay in the tunnel and don’t divert.

We now talk about digital presence and digital identity and it matters. It blurs the lines between professional, personal, and online lives, mixing all of it in a bowl that is neither neat nor tidy. The internet is important business!
In this era of hyper-usefulness and over-rationalization everything has to serve an obligation, has to be straight-forward, has to intermix work and social appearances. You have to watch your steps as there may be unforeseen consequences that may be judged. Nothing disappears in the online world. In consequence, we suppress our speech, we’re held in the cage of time even more, we can’t escape boredom because it’s too risky and too real. This recently has been coined as “social cooling”.

This opens the door for tribality, propaganda, and political affiliations. A great amount of discussions is diverted into political messages using the time jail to their advantage. Black PR, fake news, state trolls, all use repetition and emotional manipulation to spread ideas as viruses on the internet. The internet is a commodity.

We are watched, remembered, and measured deliberately, and not so deliberately. Privacy is a beloved issue we like to see brought up in the news. We’re on edges, we can’t make mistakes. “L’enfer, c’est les autres.”

“We have arrived at a version where everything seems to be just another version of LinkedIn. Every online space is supposed to get you a job or a partner or a stronger personal brand so you can accomplish the big, public-record goals of life. The public marketplace is everywhere. It’s an interactive and immersive CV, an archive. It all counts, and it all matters.” (The decline of Snapchat and the secret joy of internet ghost towns)

LinkedIn displays the epitome of this with its SSI, the Social Selling Index, a metric to calculate how successful you are. This can’t be more explicit. “By checking out your SSI, you’ll see how you stack up against your industry peers and your network on LinkedIn.”
“There are things you don’t know about that you absolutely need to know about, and please remember this other thing too at the same time”, “furthermore, you are behind and need to be productive”.

As with real life, comparing yourself with others drags with it the phantom of unhappiness. It sings along the tune of the thriving productivity craze that has emerged — histrionic productivity. Seemingly something wanted or needed in the age of multitasking and constant interruptions.
Time runs fast when you see that everyone is already leading the race and you’re far behind. Days are not enough to complete the never ending TODO lists. We’re getting old so fast, how could we possibly keep up before being discarded as an unwanted product! Guilty of not displaying our labor; A worthlessness hole. How to be worthy in a place where unworthiness is the norm. The wonders of neoliberalism!
Boredom may lead to creativity…

Then marketers know exactly our wish to escape and offer us a pre-packaged solution to our external validation needs. Using our time, we buy molds and frameworks advertised as metamorphosis.

How to genuinely break out of the cocoon.
How to not go the effortless apathetic advertised way.
How to take back control of time.

Adding to the statistic that 40% of the traffic online is fake, we have to add that the actual contribution and participation of users is done by a mere 1 to 3%. The rest are lurkers.
Boredom accompanied by inaction makes us feel trapped in a time cage.

So what should we do to govern our content instead of the passive consumption. Unfortunately, we start with a bad hand. It’s frightening to be a voice on the fringe because the house plays against you.
Maybe if we moved to a different host or become hosts ourselves it would change the rules. What we do to maintain our homes is certainly worthy of our time. When you’re building your living space, you shouldn’t worry about what happens in the neighbours houses.
Indeed, there are many barriers stopping us, making us think we’re not good enough, making us believe we aren’t original nor interesting. Hence, we keep quiet as to not bother the owners and roommates.

We then build a preference for ephemeral media, places where our voices dissipate quickly, where we’re anonymous but can nevertheless talk without holding ourselves.
Still, we are in the dungeon where no one can see, living an illusion in a parallel time that doesn’t affect the current one.

You have to make the effort to step out.
Break the algorithms, use them to your advantage.

Then space-time curves on itself.

time curvature

Time is relative, on the internet.
A watched pot never boils!

And this concludes the small amount of time I’ll get from you on the internet.

Because even this post is a repetition:











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