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Marketing Project on
Patrick Louis
  • New Product released in 2014
  • 100% Lebanese (all the production)
  • Kassatly Chtaura - Big expectations
  • History
  • Mission Statement
  • Business portfolio
  • Market Integration of Beirut Beer
  • Non-alcoholic drinks
  • Wines
  • Alcoholic drinks
Environment
Europe
Supplier
  • Malt
  • Wheat
  • Hops
Lebanon
Company
  • Zahle
  • Maintain by locals
  • German equipment
Competitors
  • Colonaire
  • 961 Beer
  • Rayes
Wholesales & Retailers
  • Supermarket
  • Beach
  • Bar
  • Restaurant
Customer
target
Understanding & Targeting Customers
Who
  • Lebanese People
  • 18 -> 40
  • Alcoholic drinkers
  • The mass
Adoption
  • Still early majority (New Product)
Media
"Ni7na Adda"
"Kel Wa7ad Mommayaz 3a Tari2to"
The Product
Beer
  • Pale premium pilsner malt
  • Bright color
  • Smooth & balanced taste
Prices
  • 330ml (glass) at 1250LBP
  • 250ml (metal can & glass) at 990LBP
Differentiation
  • Different bottle sizes
  • Different taste
  • Fresh & young packaging
  • More alcohol concentrated
  • High quality, 100% Lebanese